Breakeven ROAS Calculator for Dropshipping: Why It Matters and How to Use It

If you’re running a dropshipping store, you’ve probably asked yourself:

“Is this product actually profitable?”

Understanding your breakeven ROAS (Return on Ad Spend) is the key to knowing if your product can survive — or scale — with paid ads.

That’s why we created this free and easy-to-use Breakeven ROAS Calculator for dropshipping.

🔍 What is Breakeven ROAS?

Breakeven ROAS Calculator for Dropshipping: Why It Matters and How to Use It

Breakeven ROAS tells you the exact return on ad spend you need just to cover your product cost — including shipping.

For example:
If you sell a product for $30 and it costs you $10 (shipping included), you need a ROAS of 1.5x to break even.

If your ads are generating more than that (like 2.5x), you’re making money.
If it’s less, you’re burning through your budget.

🚀 Why This Calculator Is a Game-Changer

✅ No signup needed
✅ Works instantly from your browser
✅ Calculates your breakeven ROAS
✅ Gives feedback on your margin health
✅ Helps you spot unscalable products before you waste money on ads

Whether you’re new to dropshipping or scaling to $10K/month, knowing your breakeven ROAS can save you thousands in testing costs.

👉 Try the Breakeven ROAS Calculator

🛠 How to Use the Calculator

It couldn’t be easier:

Enter your selling price (what the customer pays).
Enter your cost of goods (what you pay the supplier, including shipping).
The calculator instantly shows your breakeven ROAS and tells you whether your margin is:
- ✅ Excellent
- 🟡 Good
- ⚠️ Thin
- ❌ Risky

Use it before launching a new product or scaling ad spend. It only takes 10 seconds — but could save you serious money.

🔎 How the Feedback Works in the Breakeven ROAS Calculator

Once you enter your product’s selling price and cost of goods, the calculator will show one of the following feedback messages based on your breakeven ROAS:

ROAS Range	Feedback
`≤ 1.35`	✅ Excellent margin – A very healthy product to scale with paid ads.
`1.36 – 1.49`	🟡 Good margin – Still solid, but monitor ad costs carefully.
`1.50 – 1.65`	⚠️ Thin margin – Possible to scale, but risky; test cautiously.
`> 1.65`	❌ Poor margin – Likely difficult to scale profitably without adjustments.
COG > Price	🤑 Warning – You’re selling the product for less than it costs you!

This feature helps you make smarter decisions before running ads — and saves you from testing unprofitable products.

📊 Check Your Breakeven ROAS Now

Don’t guess your margins. Use our free calculator to instantly find out if your product is ad-friendly or needs a pricing rethink.

👉 Open the Calculator

⚠️ Disclaimer: When a High Breakeven ROAS Can Still Work

While this calculator is a great tool for most products, there are situations where a higher breakeven ROAS (1.65+) might still be profitable:

Bundling Products
→ If you’re confident most customers will buy 2 or more items, your true margin improves — even if your base product is thin.
Subscription or repeat purchase models
→ Losing money on the first sale can be fine if you earn it back over time.
High-ticket items
→ Even with a slim ROAS, profit per order can still be strong.
High customer lifetime value (LTV)
→ If customers return and buy again, the first ROAS isn’t the whole story.
Brand-building or pixel training
→ Sometimes you’re investing in data or growth, not just immediate returns.

Always consider the complete funnel and customer behavior, not just one product or one order.

👉 Want a deeper understanding of what breakeven ROAS actually means and why it matters? Read this full breakdown here.