Breakeven ROAS Calculator

Wondering if your product is profitable enough to advertise? Use this free breakeven ROAS calculator to find out. Just enter your selling price and cost (including shipping), and you’ll instantly see the return on ad spend (ROAS) you need to break even.

Understanding your breakeven ROAS is crucial when running ads on platforms like Facebook, TikTok, or Google. It helps you decide which products are worth testing and which ones might burn your budget. The lower your breakeven ROAS, the easier it is to run profitable campaigns — which makes this tool especially helpful for dropshipping beginners and ecommerce marketers.

For example, if you’re selling a product for $30 and your cost of goods (COG) is $10, your breakeven ROAS is 1.5. That means you need to make $1.50 in revenue for every $1 spent on ads just to cover your product cost — before profit. The higher your margin, the easier it becomes to succeed with paid ads.

Many successful dropshippers use this type of breakeven ROAS calculation before launching any product. It’s a simple way to check if a product has real potential — without risking your ad budget. You can also use it to compare different pricing and supplier options.

📌 Bookmark this page and come back to the calculator often — especially when validating new products or planning your ad strategy. Or check out our full guide on how to use breakeven ROAS in dropshipping.

If you’d like to learn more about how ROAS is calculated and used by advertisers, check out Shopify’s guide to ROAS. It offers a great breakdown of how return on ad spend works across different ecommerce campaigns.