If you’re a Shopify store owner or dropshipper looking to boost your average order value (AOV) and make every visitor more profitable — Pennywise Shopify app might be exactly what you’re looking for.
I’ve personally used Pennywise in my own store, and I can confidently say it’s been a game-changer. As someone who’s coached hundreds of dropshippers and tested dozens of Shopify apps, few tools have offered the ROI and ease-of-use that Pennywise brings. Within just a few weeks of implementing it, we noticed a noticeable increase in our average cart size — all without making major changes to our product lineup or advertising strategy.
Let me walk you through why Pennywise deserves a spot in your Shopify stack in 2025 — and how it can help maximize profits, enhance customer experience, and simplify your promotional efforts.
🛍️ What Is Pennywise Shopify App?
Pennywise is a Shopify app developed by Shoplifters that allows merchants to set up smart product bundles, volume discounts, BOGO (Buy One, Get One) deals, and quantity breaks — all without needing to write a single line of code.
What makes it stand out is its customizable widgets, seamless integration, and automatic application of discounts at checkout. That means no annoying coupon codes or extra steps for your customer — just clean, simple incentives to buy more.
When I added Pennywise to my store, I was primarily looking for a way to boost AOV without being too aggressive. After experimenting with a few bundles (including a mix-and-match upsell for accessories and a 3-for-2 volume discount on my best-selling product), the results spoke for themselves.
🔧 Key Features

Here are the standout features that make Pennywise such a powerful tool:
✅ Product Bundles
Create fixed or mix-and-match bundles that let customers choose different items and still get a discount. I used this to combine a high-margin main product with lower-cost add-ons, and it dramatically increased attachment rates.
✅ Volume Discounts
Set up tiered pricing that gives customers a reason to buy more. For example:
- Buy 1: $25
- Buy 2: $22 each
- Buy 3+: $19 each
This structure alone helped us turn hesitant buyers into bulk customers.
✅ Quantity Breaks
Encourage higher cart volume with simple quantity-based discounts (e.g. “Buy 3 or more and get 15% off”). These are perfect for consumables or everyday-use items.
✅ BOGO Deals
Nothing gets attention like a Buy One, Get One Free or Buy Two, Get One 50% Off promotion. Pennywise makes it easy to set these up in a few clicks, and they work especially well in time-limited campaigns.
✅ Customizable Widgets
You can match the look and feel of your bundles and discount offers to your store’s theme, keeping everything visually consistent. This was key for us, as brand trust plays a huge role in our conversion rates.
✅ Multi-language Support
If you’re selling across borders (like many of my EU students do), you’ll appreciate Pennywise’s localization support for multiple languages.
✅ No Discount Codes Needed
All promotions are applied automatically at checkout, reducing friction and increasing conversion — especially for mobile shoppers.
🚀 Why Pennywise Shopify App Is Perfect for Dropshippers in 2025
- Tight Margins? It helps squeeze more revenue from existing traffic.
- Multiple Products? Bundle them smartly instead of relying on random upsell apps.
- Beginner Friendly? No coding, clean UI, fast setup.
- Advanced Users? Custom rules, widgets, and combinations let you experiment freely.
It fits perfectly with modern Shopify themes, including the latest 2.0 versions, and doesn’t slow down page speed — something that’s crucial for mobile performance.
In my case, I replaced two separate apps (one for BOGO, one for bundles) with Pennywise, which not only reduced complexity but also made tracking conversions easier.
✍️ My Personal Experience: From App Skeptic to Advocate
When I first heard about Pennywise, I thought: “Not another bundling app.” I’d tried a few others before — most were buggy, clunky, or required theme editing. But a colleague recommended it, and the free trial made it a no-brainer to test.
Within the first week, I had:
- Bundled three of my best products into a custom pack
- Set up a quantity discount on our most reordered item
- Created a flash BOGO sale for email subscribers
The result?
- AOV increased by 14.3% in 3 weeks
- Refund rate dropped (because people felt they got more value)
- My team spent less time setting up manual offers
It’s rare that a single app gives this much control without bloating your backend or breaking your theme.
💰 Pricing
Pennywise offers two pricing plans:
- Development Plan: Free for development and sandbox stores, providing access to all features.
- Standard Plan: Priced at $10/month, this plan includes all features such as bundle creation, volume discounts, quantity breaks, customizable widgets, and live chat support.
👉Try Pennywise* free for 14 days and see how it works before you decide to subscribe.
🌟 Advantages for Your Store
- Increased AOV: By encouraging customers to purchase more through bundles and discounts, you can significantly boost your average order value.
- Enhanced Customer Experience: Customizable widgets and automatic discount applications create a seamless shopping experience.
- Easy Integration: Pennywise is designed to work smoothly with Shopify’s latest themes and checkout system.
- Global Reach: With support for multiple languages, you can cater to a diverse customer base.
🚀 Why Pennywise Is Perfect for Dropshippers in 2025
Whether you’re running a niche store or scaling a general store, Pennywise helps with:
- Maximizing profits per visitor (crucial with rising ad costs)
- Running high-converting offers (without needing dev help)
- Improving customer experience (through clear, valuable deals)
This app has been especially useful for my students. If you’re still in the testing phase, you might also like our guide on how to spot winning dropshipping products before everyone else.
📝 Final Thoughts
Pennywise – Bundles & BOGO is more than just a discount tool — it’s a conversion lever. If you’re serious about scaling your Shopify store in 2025, apps like this can help you get more from every click without spending more on ads.
The combination of ease-of-use, powerful features, and affordable pricing makes it an easy recommendation — whether you’re a beginner or running a multi-product catalog.
✅ Better AOV
✅ Better customer experience
✅ Better margins — even with rising ad costs
If you’re still on the fence, my advice is simple: Test it for 14 days*. Set up a few bundles and volume offers, and watch what happens.
*Disclaimer: This page contains affiliate links. I may earn a small commission if you make a purchase, at no extra cost to you. I only recommend tools and services that I personally use or believe can help you succeed in your dropshipping journey.
Related Reads:
🔗What Is AOV and Why It Matters for Dropshipping Success in 2025
🔗How to Spot Winning Dropshipping Products Before Everyone Else (2025 Guide)
🔗Top Analytics Tools to Track and Scale Your Dropshipping Store (2025)
*Disclaimer: This page contains affiliate links. I may earn a small commission if you make a purchase, at no extra cost to you. I only recommend tools and services that I personally use or believe can help you succeed in your dropshipping journey.