If you’re trying to grow your store, getting more sales is important — but it’s not the only way to make more money.
What if your customers spent more every time they ordered?
That’s where average order value (AOV) comes in. In this post, you’ll learn what average order value means, why it’s important, and how to increase it — even if you’re just starting out.
💡 What Is Average Order Value?
Average order value is the average amount of money a customer spends each time they place an order on your store.
It’s really simple to calculate:
AOV = Total Revenue ÷ Total Number of Orders
For example:
If you made €1,500 from 50 orders, your AOV is €30.
According to Shopify*, tracking your AOV helps you understand your store’s health and improve long-term performance.
📈 Why Average Order Value Is So Important
If you’re running ads (on Facebook, Instagram, or TikTok), every customer costs money to get. If your profit per order is low, you might barely break even — or even lose money.
But when you increase your average order value, you:
- Make more profit per customer
- Have more room to scale
- Can spend more on ads and still stay profitable
- Grow your business without needing more traffic
Even a small AOV increase — like €5–€10 — can make a huge difference over time.
✅ Related: How to Improve Conversion Rate in Dropshipping (2025 Guide)
🛒 How to Increase Average Order Value (Beginner Tips)
Here are 3 easy ways to increase your AOV — along with tools that help you do it automatically.
✅ 1. Create Product Bundles or Quantity Offers
Bundles and “buy more, save more” offers are a great way to get customers to add extra items.
🛠️ Use Kaching* — it helps you quickly set up bundles and quantity breaks that convert well, especially with Meta ads.
✅ 2. Recommend Add-ons in the Cart
Suggest small related products inside the cart — like accessories or extra items that make sense.
🛠️ Try Vitals* — it lets you add smart upsells and cross-sells right before the customer checks out.
✅ 3. Show Post-Purchase Offers
After the customer completes checkout, show them another product they can add with one click — no need to re-enter payment details.
🛠️ iCart* makes it super easy to add post-purchase offers, upsells, and even countdown timers — all without slowing down your store.
🔢 What’s a Good Average Order Value?
There’s no perfect number — it depends on your niche — but here’s a rough guide:
- Low-ticket products: aim for €25–€50
- Mid-ticket: €60–€100
- High-ticket: €200+
If your AOV is too low to cover ad costs, you may need to raise prices, improve offers, or use the tips above to boost it.
📊 Real Example: How Bundles Boost Profits with No Extra Ad Spend
Let’s compare two stores:
- Store A sells a single product for €40
- Store B runs a “Buy 2, get 50% off the second” offer
- Product cost is €10, and marketing cost per order is €10
- In Store B, 20% of customers take the bundle offer
| Metric | Store A (No Bundle) | Store B (20% Bundles) |
|---|---|---|
| Average Order Value | €40 | €44 |
| Revenue (100 orders) | €4,000 | €4,400 |
| Units Sold | 100 | 120 |
| Total Product Cost | €1,000 | €1,200 |
| Marketing Cost | €1,000 | €1,000 |
| Total Profit | €2,000 | €2,200 |
| Profit per Order | €20 | €22 |
📈 Here’s a visual breakdown:
✅ Final Thoughts on Average Order Value
Your average order value is one of the most important numbers in your business.
Instead of only chasing more sales, try to earn more from the sales you already get.
Start simple: add bundles, upsells, or post-purchase offers using tools like Kaching*, Vitals*, or iCart* — and watch your profits grow faster without extra ad spend.
✅ Recommended Related Article:
Breakeven ROAS Calculator for Dropshipping: Why It Matters and How to Use It
Understanding AOV is just one part of running a profitable store — learn how to calculate breakeven ROAS so your ads stay within budget.
*Disclaimer: This page contains affiliate links. I may earn a small commission if you make a purchase, at no extra cost to you. I only recommend tools and services that I personally use or believe can help you succeed in your dropshipping journey.
Pingback: How to Improve Conversion Rate in Dropshipping (2025 Guide) - Bestdropshippingtools